Social Media Strategy
Build your foundation before you post a single thing
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Optimize your profiles on Facebook, Instagram, and Google Business
Professional headshot, your name + "REALTOR® | Eagle Nexus | LPT Realty", phone number, website link, and your service area (Montgomery County, The Woodlands, Conroe, Spring).
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Define your content pillars — pick 3–4 and stick to them
Examples: Market updates, Just Listed/Sold, local community content, behind-the-scenes agent life, buyer/seller tips. Consistency across pillars beats volume every time.
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Commit to a posting frequency you can actually maintain
3–5 posts per week on Instagram + Facebook is the sweet spot for most agents. Daily is better but only if quality stays high. Inconsistency hurts you more than low volume.
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Set up Meta Business Suite to manage Facebook + Instagram together
Schedule posts, run ads, and view insights all from one dashboard. Saves 30–45 minutes per week. Connect your business Facebook page and Instagram account.
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Create a Canva account and use Eagle Nexus branded templates
Consistent colors, fonts, and logo placement on every graphic. Your brand should be instantly recognizable — not look different every week. Free Canva works fine.
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Connect your social profiles to your GHL CRM
GoHighLevel can capture Facebook and Instagram leads directly into your pipeline. Set this up so no lead falls through the cracks from your social content.
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Build a local following — follow and engage with community accounts
Follow The Woodlands, Conroe, Spring-area community pages, local businesses, schools, and neighborhood groups. Engage genuinely. Your local network is your pipeline.
⚡ Pro Tip
The #1 mistake agents make on social media is talking only about real estate. 80% of your content should add value or show personality — local spots, market insights, behind-the-scenes, community events. 20% can be direct real estate promotion. People follow people, not listings.
Platform Playbook
What to post, how often, and what works on each platform
Facebook
Highest ROI for Houston-area agents
● Primary Platform
Your most important platform for real estate lead generation in Montgomery County. Older buyer/seller demographics, local community groups, and paid ads all live here.
Post 5x per week — mix of listings, market updates, personal content
Join and actively participate in 5–10 local community groups
Use Facebook Live for open houses and market updates (20+ min gets pushed algorithmically)
Run boosted Just Listed posts — $5–$10/day, 15-mile radius targeting
Best posting time: Tuesday–Thursday, 7–9 AM or 6–8 PM
Instagram
Brand building + younger buyer reach
● High Priority
Visual platform perfect for showcasing listings, lifestyle content, and building your personal brand with first-time buyers and move-up buyers in their 30s–40s.
Reels get 3–5x more reach than static posts — post 3 Reels per week minimum
Use Stories daily — polls, Q&As, and behind-the-scenes convert followers to leads
Carousel posts (swipe) drive highest saves and shares for market updates
Local hashtags: #TheWoodlandsTX #ConroeTX #HoustonRealEstate #MontgomeryCountyTX
Always include a CTA in bio: "DM me HOME for a free market update"
YouTube / Video
Long-term SEO & trust building
● Long-Term Play
Video is the highest-trust content medium. A consistent YouTube presence builds authority and drives inbound leads from people researching the Houston/Montgomery County market.
1–2 videos per month minimum — neighborhood tours, market updates, buyer/seller guides
Title format: "Living in [The Woodlands / Conroe / Spring] Texas 2026 — What You Need to Know"
Repurpose YouTube videos as Instagram Reels and Facebook videos
Virtual home tours on YouTube get indexed by Google — free SEO
Google Business Profile
Local search visibility
● Don't Skip This
Most agents completely ignore their Google Business Profile. A fully optimized profile with reviews dramatically increases your visibility when people search "realtor near me" or "homes for sale Conroe TX."
Request a Google review from every closed client — this is critical
Post a property or market update weekly using the Posts feature
Add your service areas: The Woodlands, Conroe, Spring, Tomball, Magnolia
Respond to every review — positive and negative
⚡ Pro Tip
You don't have to be everywhere. Master Facebook and Instagram first — those two platforms alone can fill your pipeline. Add YouTube and Google Business once you're consistent on the first two. Spreading thin across 6 platforms produces worse results than dominating 2.
Weekly Content Calendar
A repeatable weekly posting framework — customize with your listings and local content
Market/Education
Listing/Transaction
Personal/Brand
Community/Local
Engagement/CTA
Mon
📊
Market Update
Tue
🏡
Just Listed or Sold
Wed
💡
Buyer/Seller Tip
Thu
📍
Local Spotlight
Fri
😊
Personal/BTS
Sat
🎉
Closing/Client Win
Sun
❓
Poll or Q&A
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Monday — Market Update Post
Share a quick stat about your local market: "Homes in The Woodlands are selling in X days on average this month. Here's what that means for buyers and sellers 👇" Use HAR data. Post as a carousel on Instagram, shared to Facebook.
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Tuesday — Listing or Sold Post
Just Listed, Just Sold, Under Contract, or Price Reduction. Always tag the city/subdivision. Use professional photos. Include key details: beds, baths, price, days on market.
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Wednesday — Educational Tip
One actionable tip for buyers or sellers. "Did you know the option period in Texas expires at 5 PM — not midnight?" Short, specific, valuable. These get saved and shared more than any other content type.
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Thursday — Local Community Spotlight
Feature a local restaurant, park, event, school, or neighborhood. Tag the business. This builds your local authority and gets shares from the community. "Living in Conroe, TX" type content.
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Friday — Personal or Behind-the-Scenes
Show who you are — your family, your car office, a showing day, what your Friday looks like. People hire people they like. Authenticity beats polished content on personal posts.
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Saturday — Closing or Client Win
Photo at the closing table (with permission), keys photo, or client testimonial graphic. These are your social proof posts. Celebrate every win publicly.
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Sunday — Engagement Post (Poll or Question)
"Would you rather live in The Woodlands or Conroe? 🏡" or "What's your biggest fear about buying a home?" These drive comments and expand your reach algorithmically.
⚡ Pro Tip
Batch your content. Set aside 2 hours on Sunday evening to create and schedule the entire week in Meta Business Suite. You'll be more consistent, less stressed, and your content will be higher quality than posting on the fly.
Caption Templates
Copy, customize with your details, and post — includes hashtags
🏡 Just Listed
Facebook + Instagram
✨ JUST LISTED in [City/Subdivision], TX!
[Beds] bed / [Baths] bath | [Sq Ft] sq ft | Listed at $[Price]
[1–2 sentences highlighting the best feature — e.g., "This stunning single-story home sits on a corner lot in master-planned Harmony, featuring a completely remodeled kitchen and resort-style backyard."]
Perfect for [buyers/families/investors] looking for [key appeal — e.g., "top-rated Conroe ISD schools and easy access to The Woodlands"].
📲 DM me for a private showing or tap the link in bio for full details.
[Your Name] | Eagle Nexus Real Estate Group | LPT Realty
📞 [Your Phone]
🎉 Just Sold
Facebook + Instagram
🔑 JUST SOLD in [City/Subdivision], TX!
Congratulations to my incredible clients on closing on their [dream home / investment property / new chapter]! 🏡
[1 sentence about the deal — e.g., "We received multiple offers within 48 hours of listing and closed at $[X] over asking price."]
It is truly an honor to walk alongside people during one of the biggest decisions of their lives. Grateful for the trust.
If you or someone you know is thinking about buying or selling in the [area] market, let's have a conversation. I'd love to help.
[Your Name] | Eagle Nexus Real Estate Group | LPT Realty
📞 [Your Phone]
📊 Market Update
Instagram Carousel / Facebook
📊 [Month] Market Update — [City/Area], TX
Here's what the numbers are telling us right now:
📈 Average Days on Market: [X] days
💰 Average Sale Price: $[X]
🏠 Homes Sold This Month: [X]
📉 Active Listings: [X] (vs. [X] last month)
What this means for BUYERS: [1 sentence — e.g., "Inventory is still tight, so getting pre-approved and moving quickly on the right home is critical."]
What this means for SELLERS: [1 sentence — e.g., "Properly priced homes are still selling fast — but overpriced listings are sitting."]
Questions about how the market affects you specifically? Drop them below 👇 or DM me directly.
[Your Name] | Eagle Nexus | LPT Realty
💡 Educational Tip
Instagram + Facebook
💡 [QUICK TIP FOR BUYERS / SELLERS IN TEXAS]
Did you know: [insert specific, surprising tip — e.g., "In Texas, your option period expires at 5 PM on the last day — NOT midnight. Missing this deadline means you lose your right to terminate without losing your earnest money."]
[1–2 sentences expanding on why this matters and what to do about it.]
This is exactly the kind of detail I walk my clients through so there are no surprises during the transaction.
Thinking about buying or selling this year? Let's connect — I'd love to walk you through the process.
[Your Name] | Eagle Nexus Real Estate Group | LPT Realty
📞 [Your Phone]
Facebook Ad Strategy
Paid ad playbook for listings, lead generation, and brand awareness
Ad Type 01
Just Listed Boosted Post
$5–$10/day
The easiest ad to run. Boost your Just Listed post to reach buyers actively looking in your area. Use a high-quality photo (exterior or hero shot), the price, and a clear CTA. Run for 5–7 days starting the day you go live on MLS.
📍 Radius: 15–20 miles from property
👥 Ages: 28–65
🎯 Interests: Home buying, real estate, moving
📱 Placement: Facebook + Instagram feeds
⏱ Duration: 5–7 days
Ad Type 02
Lead Generation Ad — Home Valuation
$15–$25/day
Target homeowners who may be thinking about selling. Offer a free home valuation as the lead magnet. "What's your Conroe home worth in today's market? Find out in 60 seconds." Leads go directly into your GHL CRM pipeline.
📍 Target: Conroe, Woodlands, Spring, Tomball zip codes
👥 Ages: 35–65, homeowners
🎯 Behavior: Likely to move (Facebook targeting)
📋 Format: Facebook Lead Form ad
🔗 Destination: GHL home valuation landing page
Ad Type 03
Buyer Lead Generation — Free Guide
$10–$20/day
Offer a free "First-Time Homebuyer Guide for Montgomery County" or "2026 Houston Market Report" as a downloadable PDF. Capture name, email, and phone via Facebook Lead Form. Nurture through GHL automated follow-up sequences.
📍 Target: Greater Houston metro area
👥 Ages: 25–45, renters
🎯 Interests: First-time homebuyer, mortgage rates
📋 Format: Lead form with instant delivery
⚡ Follow-up: GHL sequence within 5 minutes of lead
Ad Type 04
Retargeting — Website Visitors
$5–$10/day
Retarget people who visited your website or GHL landing pages but didn't convert. Show them a testimonial, a Just Sold post, or a market update. These are warm leads — they already know you. Retargeting ROI is typically 3–5x cold traffic.
👥 Audience: Website custom audience (pixel)
📍 Excludes: People who already converted
📋 Format: Carousel or video
⏱ Window: 30–60 day lookback
⚡ Pro Tip
Install the Meta Pixel on your GHL website before running any ads. Without it, you can't retarget website visitors or optimize for conversions. It takes 10 minutes to set up and makes every future ad dramatically more effective.
Branding Rules
Keep your brand consistent — on every post, every platform, every time
Profile Photos & Headshots
Your profile photo is your first impression on every platform.
✓ Do
Professional headshot, well-lit, smiling, recent (within 2 years). Use the same photo across all platforms for recognition.
✗ Don't
Selfies, sunglasses, group photos, heavily filtered, or photos from 10 years ago.
Colors & Visual Style
Every graphic you post should look like it came from the same brand.
✓ Do
Use Eagle Nexus brand colors consistently. Create a Canva brand kit with your exact hex codes, fonts, and logo. Apply to every graphic.
✗ Don't
Different colors every week, generic Canva templates without customization, or competitor brokerage colors/logos.
Caption Voice & Tone
How you write is as important as what you write.
✓ Do
Conversational, confident, helpful. Write like you talk. Use your client's language. First-person. Show personality.
✗ Don't
Corporate-sounding, jargon-heavy, generic. "I am pleased to announce this exquisite property..." sounds nothing like a real person.
Logo & Brokerage Usage
Proper logo use builds trust and keeps you compliant.
✓ Do
Include Eagle Nexus logo and "LPT Realty" on all marketing materials. Your name + REALTOR® designation on every post or graphic.
✗ Don't
Post listings without brokerage identification. Texas law requires brokerage name disclosure on all advertising.
Photo Quality Standards
Bad photos kill your brand faster than anything else.
✓ Do
Professional photos for all listings. Bright, natural light for personal content. Minimum 1080px resolution for all posts.
✗ Don't
Dark, blurry, or poorly composed photos — especially for listings. One bad listing photo reflects on your entire brand.
Response & Engagement
Social media is a two-way conversation — not a billboard.
✓ Do
Respond to every comment and DM within 2–4 hours. Like and comment on local posts. Engage before you broadcast.
✗ Don't
Post and ghost. Ignoring comments looks bad publicly and kills your algorithm reach.
⚡ Pro Tip
Your social media brand is an extension of your reputation. Before you post anything, ask yourself: "Would I be comfortable if my best client saw this?" If the answer is yes — post it. If there's any hesitation — don't. Your digital footprint lives forever.
